Lead designer for Yelp during their early years
Internal Design Projects
UI Design | Visual design | Graphic Design
The PR team needed a way to promote a group of female entrepreneurs (whose success was partially attributed to Yelp) on female-focused TV shows. I came up with a non-traditional press kit concept to illuminate the idea of women who wear multiple hats. I made custom dolls, accessories, packaging, and invitations to be sent to TV hosts.
In collaboration with an interior design team from Studio O+A, I worked to develop a Yelp experience throughout the office. This included everything from rug and paint selections, to elevator graphics, and customized wallpaper.
At Yelp, I developed a process to manage the hundreds of requests from every department for print and production. The work included everything from designing Yelp’s Form S-1 (their document for IPO), to print ads, billboards, and community event posters. I set up relationships directly with print shops and international suppliers to deliver on-time and within budget for each department.