UX as a Service

UX design | UI design

Providing design strategy to unify product direction and help bring education to all


As a 501(c)(3) nonprofit, Gooru’s mission is to honor the human right to education. The company has created a learning tool that helps teachers find, remix, and share collections of web resources on K-12 topics. EchoUser partnered with Gooru using a UX as a Service model, swapping in and out researches and designers as the company’s needs dictated. I joined the project about a year into the engagement to provide UX and UI design direction.

Initially, the work consisted of interaction and visual design focused on feature additions. As I worked with Gooru’s leadership, we identified a need for greater consistency across their product features, and I led the creation of a long-term product strategy for unifying the direction and design of their core product.

Review & Research

The first step in this effort was to better understand the current experience, and I began doing that with a heuristic evaluation of the existing UI, as well as conducting research to highlight the needs of users and inform the design process. The research revealed the biggest challenge to be making an experience that resonates with two very different user personas: teachers and students. The first step I took to learn about each user group was to create scripts, and facilitate user testing and feedback sessions with both types of users.

Concept Design & Use Cases

Based on the insights gained from our research, I created several concepts for the new Gooru 3.0. After several iterations, and regular feedback from stakeholders, we were able to produce a conceptual model that addressed the current site’s pain-points, as well as support both users’ needs. In a parallel effort, I began to document use cases that captured all possible user scenarios. These artifacts were used as the foundation for the next step in the design process.

Wireframes & Iterative Testing

I produced wireframes for the new experience in conjunction with running extensive user tests to validate the concepts. This allowed me to gradually increase the level of wireframe fidelity as we received user feedback.


After developing the overall product direction and user experience for both teachers and students, EchoUser brought in other researchers and designers to continue to build out Gooru 3.0. The redesigned was released in the fall of 2016.