Clinical software

UX design | Creative direction

Refreshing the user experience for a genomics sequencing tool


Omicia is a leading genomic data company that reports on causative variants to accelerate clinical interpretation of DNA sequences. Over a three month period, the company collaborated with Yeti to update the front-end user experience for their existing genomics sequencing tool. My role in the engagement was to set the project fountain for the team of Yeti designers. This included designing and leading client workshops, providing creative direction, and managing project scope.

Phase 1: Discovery

I began the discovery phase with a two day workshop. We met with stakeholders to define project goals and hear various perspectives. I ran the group through exercises to define guiding design principles, stare any customer knowledge, and map the existing user journey.

Using the learnings from the workshop, I oversaw the Yeti team while they created user personas, documented the existing user journey and highlighted pain-points. The remaining time in this phase was spent doing user interviews, competitive research, and an exemplar review.

The discovery activities uncovered some key insights for Yeti to focus on for the redesign:

  • There was a need for more notifications and in-tool communication.
  • Being able to see activity history and a basic overview was important to users.
  • Customers were experiencing click fatigue and frusteration from lack of easy access to information.

Phase 2: Ideation

An ideation workshop kicked off the next phase. I used some brainstorming activities with the group to generate several possible solutions that addressed customer pain-points. After the workshop, we defined the most prominent themes to incorporate into the redesign:

  • Allow users to visually track the history of variant filters.
  • Prioritize cases for each user’s role (urgency, outcome, etc).
  • Allow for flexible test setup.
  • Provide a central place to see the most important info.
  • Automate tasks when possible.

Based on those themes, the Yeti team created a conceptual model, information architecture, and first draft of user stories. This is when the development team became more involved in the project, providing guidance of technically feasibility.

Phase 3: Wireframing & Production

At this point in the project, I reduced my involvement to an advisory role as the team of designers and developers began to dive into detailed task flows and wireframes. I participated in client status meetings and all scope discussions to see the project through to completion. Omicia is on schedule for a successful product launch in the summer of 2017, which will include all of the new Yeti designs.